About Us
Mission Statement
Our mission is to provide cutting-edge advertising and marketing solutions to help you sell more cars, save money, and live better.
What We Offer
Located in Tucson, AZ, we provide a variety of advertising publishing and marketing services to help your business reach the growing customer base in Southern Arizona.
Sharon Kether is an entrepreneur. She has always been. In 1985 she started a company in New York City where she invented a product called "Muffones" which were earmuff earphones that were used with the Sony Walk Man. The name "Muffones" was Trademarked in both the United States and Canada in 1986. She also received a patent on the product issued through the United States patent office in 1987. They were manufactured, packaged and sold in New York City.
In 1987 she formed yet another company as a freelance real estate related, marketing/public relations consultant, where she created newsletters, wrote and published stories for or about clients and their projects for the local newspapers and related magazines such as the New York Real Estate Journal covering New York City, Long Island and Westchester County, The Tri State Real Estate Journal covering Pennsylvania, New Jersey and Philadelphia and the Real Estate Weekly. Some of her clients included Richard Vicens of Tishman Speyer Properpties in New York City, William McDonnough of William McDonnough Architects, Richard Suma of SUMA Inc. Interior Design, Jorge Sosa and Pavel Cillik of Jorge O. Sosa Architects, Jay Koph of CMA Contracting Enterprises and Cushman & Wakefield Properties in New York City.
In 1990 she moved to Israel where she was employed as a free-lance writer for the Jerusalem Post in Tel-Aviv. Shelly Goldstein was the editor and she wrote for the City Lights section of the Post for the English speaking community. She covered local events such as tennis matches and events at country clubs, theaters and concerts. She also wrote for Shaked Natanel, a local developer in Netanya who was building apartment hotels and selling them to the International community. The articles written were then translated into Russian, Hebrew and French and published in the ISRAEL AL magazine which is distributed on the El Al Flights.
In 1992, she moved to Cancun Mexico where free-lanced as a writer for the Caribbean News in Cancun. Her first assignment was to cover the Cancun Jazz Festival on Calindo Beach. On the job, she interviewed and worked directly with the performing artists who included Carlos Santana, Grover Washington Jr., Etta James, Larry Carlton, BB King, Phil Woods, Tommy Davidson and Mel Tormey. After this concert, she was hand picked by the ACIR Radio Group in Mexico City to be their representative at the World Jazz Festival. There she worked directly with the talent recording promotional phrases for the radio station, photographing the artists holding banners of the radio station and getting back stage interviews recorded during the concert. The talent included, Sinbad, Martin Lawrence, Najee, Alex Bougnon, Angela Bowfield, the Rippingtons and Valarie Norman of the Norman Group who was the shows producer. Valarie Norman also produces the Essence Awards in Hollywood. Next, she covered the Hollywood Bowl Playboy Jazz Festival, hosted by Bill Cosby, where she photographed and interviewed Sarah Vaughn, Grover Washington Jr., and Bill Cosby. Photos were sold to the Associated Press.
She then returned to New York State where she continued free lancing for the Syracuse New Times and the Central New York Business Journal. She covered the Jazz and Blues Festivals in 1995 and wrote a cover story for the music scene in Central New York. She started another business called Marketing Area Resource Services a.k.a. MARS in 1995, where she freelanced marketing/public relation jobs for companies such as Smith Barney in Ithaca, where she worked directly with Ezra Cornell of Cornell University, developing a brochure for the local area. Other related work included marketing for Beardsley, Beardsley Cowden & Glass Architects and Le Moyne College.
In 1996, she was approached by a print company to develop a real estate magazine for them. The publication was called the Real Estate Guide to the Finger Lakes. She designed and developed the magazine and then sold it to the local real estate agents. The magazine won the 1996 award for best new Free Publication in the country. In 1997, she was recruited by United Advertising Publications, (UAP) the magazine division of United Kingdom News in England. As the Area Sales Manager, she published the Harmon Homes Magazine. In 2002, she quit working for them and started her own magazine, the RidesUSAonline.com auto magazine here in Tucson. Seeing a niche for a sleek, full color publication for the auto industry, she took her MARS publishing company into a full LLC which is now known as the MARS Media Group LLC to include, infomercials, direct mail flyers and her new addition, the online E-Magazine which is currently being marketed by email campaigns.
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